Blog: US Privacy Laws
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The California Privacy Rights Act (CPRA)
On July 1, 2020, California's CCPA became enforceable. A few days prior, privacy advocacy group, "California for Consumer Privacy" (CFCP) declared it collected almost a million signatures to have the California Privacy Rights Act (CPRA) placed on the November 2020 ballot. Whether your business is in California or not, you should...
CCPA (CPRA): How to Legally Sell Personal Information
The headline provision of the California Consumer Privacy Act (CCPA/CPRA) is the "right to opt out:" the right of consumers to object to the sale of their personal information. Since the CCPA came into force, its broad scope has become increasingly clear. And then the CPRA amended the CCPA by expanding...
Biometrics and the CCPA (CPRA)
The California Consumer Privacy Act (CCPA) as amended by the CPRA is changing how businesses collect and use consumers' personal information. If your business processes biometric information, it's essential that you're aware of your obligations under this law. The CCPA (CPRA) follows privacy laws such as the EU General Data Protection...
How EU and U.S. Privacy Laws Apply to Foreign Businesses
Privacy law evolved to protect citizens against state surveillance. But it increasingly focuses on protecting citizens from online surveillance by international businesses. The internet's porous borders have forced lawmakers to extend the jurisdiction of national privacy laws. Increasingly, such laws now apply both to domestic and foreign businesses. We're going to look...
CCPA (CPRA) and Cookies
The California Consumer Privacy Act (CCPA), as amended by the CPRA, regulates how companies collect and handle numerous forms of personal information, and cookies are no exception. With the privacy concerns surrounding cookies, it's no surprise that modern laws provide specific requirements to help companies uphold fair and transparent cookie practices. This...
Facebook Retargeting Under the CCPA (CPRA): What's LDU?
Facebook has a mechanism called "Limited Data Use" (LDU). LDU affects Facebook's "Business Tools," including the Facebook Pixel, which businesses use for "retargeting" ads at Facebook users (and others) across the web. LDU is an attempt to help businesses comply with the California Consumer Privacy Act (CCPA) and its CPRA amendments. You...