Blog: Consent
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Do Cookies Need to Be Deleted When Consent is Withdrawn?
If you run a website that uses cookies, your visitors have two primary options regarding cookie preferences: accept or decline cookies. Let's say they accept cookies, and your website dutifully sets cookies on their devices. What happens if the user later withdraws their consent? Do you have to delete previously set...
I Decline/I Reject Buttons Required in Cookie Consent Notice Banner
Having a cookie consent banner on your business website is required by the privacy laws of many different countries, such as the GDPR in the EU, the Data Protection Act in the UK, and the CCPA/CPRA in the United States. This cookie consent banner informs your users that cookies are being...
IAB Global Privacy Platform
The Interactive Advertising Bureau (IAB) is a trade group that focuses on research and education about the importance of digital marketing. The IAB Technical Laboratory (IAB Tech Lab) is an arm of the IAB that develops technical solutions such as the IAB's Global Privacy Platform (GPP) to help businesses comply...
Age of Consent Under Privacy Laws
Under privacy laws, the age of consent is the minimum age at which a person can legally consent to a data processing activity. From this age and above, kids can (by themselves) permit a company to collect and use their personal information. The age of consent varies from law to law,...
Google Consent Mode vs Google Additional Consent Mode
Google Consent Mode and Google Additional Consent Mode are two important privacy settings in Google's ecosystem. They're designed to help Google and its users align their consent practices with the requirements of EU privacy and consumer protection laws. Though they sound similar, Consent Mode and Additional Consent Mode are separate technical...
First-Party Cookies vs Third-Party Cookies
If you're a marketer or website owner, there's a good chance you use cookies on your website. Cookies are often required for websites to work properly and they can enhance the user experience. However, not all cookies are created equal. Internet cookies can be grouped into two main categories: First and...